Online store of unique, local, and handmade products by entrepreneurs.

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To create branding, 2 concepts were chosen - A variety of items + Gestalt.

The variety of items that can be found in a market from food to technology items are represented with organic forms, using as a principle the theory of Gestalt which explains that the human brain tends to interpret a set of different elements as a single message. 

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Therefore, the organic shapes represent the variety of objects that the brain can relate to an object giving it the meaning of a whole.

 

That is to say, In my market, you can find anything.